Seminars are complimentary with admission and will be held on the lower level of the Altman Building, May 18 and 19.

Wednesday, May 18

11:00 am:“A Global Perspective on the Role of Packaging in Building Luxury Brands”
–Jerome Bérard, Principal & Jana Reichle, CMO, Bérard Associates

Global overview of the role packaging plays in creating and building brand image, recap and inside look at the development process of several luxury brands created by Bérard, and trends we see looking ahead. In addition to sharing selected case studies of how packaging design speaks to a target consumer, he will share trends and tips that luxury brand builders should be focusing on as they look ahead. Bérard is a branding and design agency .

12:30 pm:“The Intuitive Compass – An Original Model For Innovation”
–Francis Cholle, founder and CEO of The Human Company

The Intuitive Compass is a new model to foster innovation. It shows how to navigate instinct and reason to rethink the way we think. It is an actionable tool to tap into the creativity and agility we need to succeed in the new economy. Francis Cholle is a bestselling author and international business consultant with extensive experience in beauty, luxury, pharmaceuticals, media, and IT industries.

2:00 pm: “The New Packaging Paradigm”
–Internationally recognized designer Marc Rosen with Nick Gavrelis, VP Global Product Development, MAC Cosmetics; Frederic Jacques, Vice President Fine Fragrance, Mane USA; Linda G. Levy, Vice President, Marketing – Cosmetics & Fragrances, Macy’s, Inc; Karen Young, CEO, The Young Group

Now that we have accepted the fact that we are not experiencing a temporary downturn that will bounce back to a pre-recession consumer mentality, designers and marketers must focus on creating new products and packaging that will tap into the new consciousness of a conservative and responsible consumer. This panel will deal with all three categories of beauty; Skincare, make-up and fragrance. What consumers expect, how to still create fantasy, fashion and breakthrough products without seeming superficial and extravagant.

4:00 pm: “Selling to a Global Market: How Cultural and Regional Relevance affect Product and Package”

Beauty Packaging magazine presents a panel of experts, featuring Allan Hafkin, Vice President, Global Package Development, Estee Lauder; Scott Widro, Executive Vice President of Operations and Supply Chain, Gurwitch Products; Elle Morris, VP, General Manager, LPK Beauty. Moderated by Jamie Matusow, Editor, Beauty Packaging.

Thursday, May 19

10:00 am: “Design as a Strategic Advantage”
–Marianne Rosner Klimchuk, Associate Chairperson/Packaging Design Department, Fashion Institute of Technology (FIT)

While design has always been viewed as the sorry stepchild to business, it has shifted, leaving many business leaders unprepared – to become the Cinderella of business – the glass slipper that can change how business is lead. This lively presentation asks questions and opens a dialogue focused on learning how design and design thinking can be an organizations secret weapon.

11:00 am: “Packaging Trends for Wine & Spirits”

Moderated by John Lyons, Associate Publisher, Package Design magazine with Pierre-Yves Azuelos, CEO, DO International – Dapy Paris; Carole Bourdil, US Director, QSLD; Rob Wallace, Managing Partner, Wallace Church; Anthony Zorn, President, Bufkor

2:00 pm: “Are There Any Limits In The Design Of Luxury Packaging?”

Moderated by Guillaume Bregeras, Formes de Luxe with Laurent Hainaut, CEO, Raison Pure NYC; Henry de Monclin, Owner, HDM Design Lab; Christophe Pradère, CEO & Founder, BETC Design; Xavier Ricolfi:, Creative Director, Noème Design Studio and Brand Director, JoomiNYC // Joomi Lim

The speakers will share their most recent experiences in the luxury packaging industry in order to determine the limits in the design of packaging, keeping in mind that today brand owners want more and more to differentiate their product and make designers work in a new way. This seminar will cover several sectors such as perfumes, cosmetics and spirits.

Special exhibits at the event will include:

Luxe Pack Innovation Forum – This special exhibit will showcase the newest creations and innovations from exhibitors including sustainable products.

Also on display will be the Pratt Institute “Marc Rosen Scholarship for Graduate Package Design” Recipients’ Designs.